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Baskin School of Engineering
Computational Media
Professor and Department Chair
Faculty
Regular Faculty
Human Computer Interaction
Artificial Intelligence
Game Design
Game Technology
Visual Arts
UC Santa Cruz Silicon Valley Campus
3249
UCSC Silicon Valley Campus
Magy Seif El-Nasr is a Professor in Computational Media at the University of California, Santa Cruz, where she directs the Game User Interaction and Intelligence (GUII) Lab. Dr. Seif El-Nasr earned her Ph.D. degree from Northwestern University in Computer Science in 2003. Her research focuses on two goals (a) developing automated tools and techniques for authoring, adapting, and personalizing virtual environments (e.g., interactive narrative, believable characters, and visuals), and (b) developing evidence-based methodologies to measure the effectiveness of game environments through the development of novel in-depth behavior mining and visual analytics tools. She worked in collaboration with several game companies both in the serious as well as the entertainment game spaces. She published the first book on the subject of game analytics, called Game Analytics: Maximizing the Value of Player Data. Her new book on Game Data Science follows her work on Game Data Science and Analytics, released October 2021. Her work is internationally known and cited in several game industry books. Additionally, she has received several awards and recognition within the game research community. Notably, she received four Best Paper Awards and one honorable mention. Further, she was named a HEVGA (Higher Education Video Game Alliance) Fellow. She also serves as an associate editor for IEEE Transactions on Games, IEEE Transactions on Affective Computing, and Human Computer Interaction.
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