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University Advancement
University Advancement
Assistant Director, Leadership Annual Giving
Staff
Other Staff
UC Santa Cruz Scotts Valley Center
8-5
University Advancement
As the Assistant Director of Leadership Annual Giving (LAG), I assist with maintaining, improving, creating and implementing an annual giving program. Our team is a bridge between annual giving and major giving and we are stewards of Chancellor's Associates, donors who give between $1000 and $24,999 and consist of alumni, parents and friends of the university. Our goal is to successfully champion donors through the giving experience at UCSC and on to major giving opportunities. My position focuses on the implementation of a successful annual giving campaign utilizing direct mail, email, special events, and bringing donors into the UCSC experience.
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